STOMP, the User Generated Content (USG) news website, has a main focus – its readers, who are also its contributors. In its first six months of launching, STOMP attracted nearly 7% of Singapore’s total population as visitors. Often contributor’s stories make front page of The Strait Times and are spread through the Singapore Press Holdings (SPH) group.

Readers become a part of the process by sending in stories to  a dedicated mobile number or by email, so no waiting in a phone queue.

Producers edit & rewrite but also check with the contributor, always to their complete satisfaction.

STOMP is about connections. Connecting with their readers through forums, technology & building social networks.

It is so completely about service and something that Western publishing groups should take note of.

Nothing in Australia comes close in content, application, social inclusion or use of technology, especially the mobile phone. With an IFRA award to STOMP, you would think some Aussie media concern would be doing something similar.

STOMP is full of youthful exuberance and incorporates the latest technology, from the use of mobile technology in a singing competition to vlogs & blogs.

There are even classes to educate their contributors in technology applications.

Convergence has been completely incorporated into the site. It creates communities and connects its members. In fact I doubt that there is anything that they have not included as a topic!

Although it is obviously aimed at the youth market, STOMP have found that middle-aged members are on the increase, especially in the citizen journalism section and forum. There is a good mix of youth and experience.

And that gives me some hope for my job prospects …