The Concept of FREE – but is it really?

Wednesday, November 12th, 2008

When King Gillette first started flogging disposable razor blades in the early 20th Century, giving away razors as freebies to generate blade sales, I bet he didn't realise the marketing phenomenon that still exists over 100 years later. The Freebie. These days free takes many forms. Free to download, free to join ...

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