Publish, Perish or Podcast?


Written on August 11, 2008 – 2:01 am | by ozjourno



At a party the other night for XYZ Studios, I was surrounded by media professionals. All had the same opinion on blogs - they are essential web content. So, what are blogs?
Blogs are about content. Lots of it. They have graduated from being online, personal journals to being newsworthy & content rich. Remember those first images of the London bombings? What about the Boxing Day Tsunami or 2004?

User Generated Content (UGC), on these 2 occasions, changed the news cycle forever. Journalism came into the realm of the reader. It became interactive. No longer did the public just read the news, they made it.

The public took to Citizen Journalism like my kids do with a packet of Tim Tams. Not satisfied with just covering it, they experience it & often get right in the thick of it.

So, how reliable is the information? Do they do this for sensational reasons? Who will be responsible if legal issues arise? If so, will it turn into a David versus Goliath scenario?

Citizens have a DIY mentality. Podcasts have set up people as newsreaders, and Vlogs and Moblogs as news gatherers. These all have a viral capability. if one person gets caught up in the vision, they then pass it on to friends. Just how viral it is determines its success.

Without extremely current news, media groups will not survive. UGC supports on-the-spot reporting. In this era, news groups need citizen reporters.

One thing is for sure, the UGC phenomenon is really only just beginning … and its catching!

 

 

 

 

 

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